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If not now, When? אם לא עכשיו אימתי

Updated: Jan 8, 2018

To my fellow JAPPs (Jewish American Princes and Princesses),

The time of Moshiach is now and not many of us are aware. We live in an amazing time and an amazing place. Technology is at its finest and is only getting better, knowledge and the study of knowledge is getting brighter, and, in my opinion, health, due to recent findings, is beginning to look like kosher is the way to go.

Yet, many of us forget our family history and the history of our culture. We assimilate, or eat unkosher, or forget to celebrate Shabbat, allowing Sunday to be our rest day with our fellow non-Jews. Voluntarily – I hope not – or not, we should not lose touch of that which is deepest and strongest within us. In such a revolutionary time, our Jewish identities should be what we are most proud of. I recently meditated with Headspace, and the relaxing voice of Andy asked, “what’s the most important thing in your life right now?” The purpose of the practice is not to think about an answer, but to see what the mind automatically falls on. Mine was my Jewish faith.